Branding for a Social Network

Corporate identity for a social opinion-exchange platform
The task
Our objective was to create a complete corporate identity for a project — "urwave," an opinion-sharing, polling, and micro-socializing platform.
What we did
After extensive reflection on the concept, focusing on opinion sharing and micro-socializing, we came up with the idea of letting users create their own "opinion waves." After reconsidering the concept name, it became clear that "your wave" was the most fitting choice. Giving this a slight internet charm, the name "urwave.com" was born. The logo was designed with pleasant colors that also serve as a unifying factor for the entire platform, and consists of multiple speech bubbles to highlight every user's individuality.
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