The idea was to create a social network for people who love to party and socialize. The exclusivity of its members had to be clear everywhere. We were contacted to help find the right name and to create a fitting logo.
We brainstormed a number of possibilities and conducted a small field study to select the name with the most impact. Our respondents chose "eventa" as the winner. Next we tackled the challenge of envisioning the logo. After careful consideration we decided that a ruby would be the perfect fit. Its red color energizes and excites, as well as motivates people to take action. The ruby itself symbolizes the elegance and glamor of this exclusive party network.